This is a commercial bumper running on the Al Jazeera English news channel that remixes footage of Israeli defense minister (and winner of the recent Israeli elections) Tzipi Livni speaking about the attack on Gaza with images of the human catastrophe on the ground.

The remix does not exactly fit our definition for PRVs as the source footage is used with permission of the owners; in this case, the news channel. However it’s notable because it successfully implements juxtaposition in an effort to reveal hypocrisy. Additionally, we give a lot of credit to Al Jazeera for running this because we know  that  not one major western news channel (except perhaps the Daily Show) would  run a PRV like this, despite having access to ample material!

We are also excited to hear that Al Jazeera recently announced they have released select broadcast quality footage under Creative Commons license for creators to re-use and remix. The first clips in this new Creative Commons Repository are direct from the war zone in Gaza. It’s especially poignant considering Israel bared journalists from entering the occupied territory during the worst of the bombardment.

Category: tv commercial
Topic Tags: isreal, palestine, tzipi livni, violence, war