Can a political remix video help effect actual change in the world? YES!

Unilever’s personal care brand Dove is the again target, this time being called out by GreenPeace for the corporation’s role as the biggest single buyer of palm oil in the world, and thus, a major contributor to the destruction of rainforests because of massive palm oil plantations.

Greenpeace spoofed Dove’s Onslaught ad with great success: thanks to the public support of the campaign and the remix (which received more views on YouTube than the original ad with over a million) Unilever agreed to an “immediate moratorium on deforestation for palm oil plantations”. They also agreed to help clean up the industry by contacting the other major companies calling on them to support the moratorium. Companies like Cargill & General Mills though have still not gotten on board.

The remix did have a budget and does not actually re-edit any of the footage from the Unilever ad but it does re-create it almost shot for shot. The Greenpeace version even re-writes the lyrics for the song LA Breeze by Simian which Dove used as their soundtrack. The new updated song titled “There They Go” (referring to trees) was made specifically for this video by the Czech band Ohm Square.

Thanks to the staggering public support for our international Dove campaign in April 2008, Unilever has now agreed to play their part in saving the Paradise Forests of South East Asia. As the biggest single buyer of palm oil in the world, Unilever has a special responsibility to help clean up the industry that’s behind so much forest destruction. – GreenPeace

Category: tv commercial
Topic Tags: advertising, corporations, ecology, environment, forests, greenpeace, identity correction, television, unilever

Over the past two years the Unilever corporation has been one of the favorite targets for parody videos online. This is primarily do to the fact that the multinational company makes both Dove and Axe, two brands that present diametrically opposing values and views of women.

In 2004, Unilever launched their Dove Campaign for Real Beauty, a marketing strategy wrapped in a feminist package. Their tag line: “challenging today’s stereotypical view of beauty“. The marketing tactic included the online video Onslaught, that warned consumers about the beauty industries negative effect on young girls.

Rye Clifton noticed that Unilever also makes Axe Body Spray, a product whose brand identity is steeped in misogynistic notions of masculinity. Interestingly enough, the spray is accompanied by a sexist advertising campaign featuring exactly the kind of depictions of women that the company is supposedly criticizing with its Dove brand. So Rye re-edited the Onslaught ad replacing all the images of women with footage from Axe tv commercials. The remix exposes the inconsistency and deep hypocrisy of Unilever’s corporate brand identity. Clearly the only value Unilever is really interested in is money – they will say anything to get you to buy their products. Clifton’s remix was even featured on CNN’s the Situation Room a couple years ago.

Below is the original Dove Onslaught ad for those that have not seen it.

Category: tv commercial
Topic Tags: advertising, corporations, gender, sexism, television

Although this spoof video by MacKenzie Fegan does not actually remix footage or audio from the now infamous Man’s Last Stand: Dodge Charger TV commercial it does remix the ad’s concept, pacing and message. This year’s Superbowl had more than its fair share of sexist and misogynistic commercials so it’s refreshing to see people on youtube directly talking back on the issue. It’s especially exciting to see people using the television ad form and structure to make their commentary.

If anyone is somehow still in denial and doubts that misogyny and sexism are still a problem in society – all you have to do is take a look at the YouTube comments on Woman’s Last Stand to see really stunning levels of hate directed at women.

And just in case you did not already have to suffer through the original Dodge ad during the big game or on YouTube’s AdBlitz competition, here it is…

Category: tv commercial
Topic Tags: advertising, cars, corporations, gender, sexism, superbowl, television

Here it is, plain and simple: every violent moment from the 2010 Super Bowl commercial bonanza mashed together by Whirled. During the recent Super Bowl, amid the anti-choice controversy, CBS ran hundreds of ads, many of which we see after watching this remix, rely on physical violence to communication their message.

Now, compared to the guns, blood and guts we’ve become accustomed to in Hollywood movies, this may seem like light-hearted slapstick but this remix highlights the fact that violence has been so normalized in mass media to the point where we often don’t even notice it. After experiencing all the clips of hitting, punching and tackling put back-to-back it becomes clear that violence on TV is the preferred form of humor, communication, entertainment, plot device and conflict resolution.

UPDATE Feb/18/10: Today the Media Education Foundation (MEF) posted clips from their documentary entitled “The Mean World Syndrome” about media violence & the cultivation of fear. In this clip from the film Dr. George Gerbner explains how Hollywood writers are pressured into creating violent stories.

They have global marketing formulas that are imposed on the creative people in Hollywood and I’m in touch with them and they hate it, they say ‘don’t talk to me about censorship from Washington, I never heard about that, I get censorship everyday. I am told put in more action, cut out complicated solutions, apply this formula because it travels well in the global market.’ These are formulas that need no translation and essentially image driven and speak action in any language and of course the leading element of that formula is violence.

Category: montage
Topic Tags: advertising, commercial, gender, identity correction, television, violence

Public Knowledge has just released their new series of four video interviews called “We Are Creators Too” that focuses on artists who push the boundaries of copyright law. First to be featured was Nina Paley whose Sita Sings the Blues feature film (set to music from the Public Domain) reveals the timelessness of an old Indian folk tale while simultaneously exposing the archaic nature of copyright. Francesca Coppa, fan, academic and keeper of women’s vidding herstory is also featured along with Jonathan and myself.

Public Knowledge is a great resource for remix artists and vidders because they acknowledge that Fair Use is a right, not a privilege. As artist, we can only continue making new work with the hopes that the product and process decreases copyright confusion and encourages the use of new media technologies to sustain media literacy and critical thinking about popular, and proprietary, culture.

Part 4 – Francesca Coppa

Part 3 – Jonathan McIntosh

Part 2 – Elisa Kreisinger

Part 1 – Nina Paley

Category: About Remixing
Topic Tags: activism, copyright, corporations, fair use, REMOVED, rights, television, vidding

Please note this vid deals with issues of rape and consent. More specifically, it’s a playful yet critical look at the troubling presentation of these issues in the Fox television show “Dollhouse”. Because these topics are intense, we feel viewers should  be aware of the content before viewing.

The vid is fittingly titled “It Depends on What You Pay” by vidder Gianduja Kiss who expertly combines clips from the first season of Joss Whedon’s new television show “Dollhouse” with music from the 1960’s off-Broadway musical “The Fantasticks”.

For those unfamiliar with the premise of the show, it’s set inside a secretive corporation called the Dollhouse. People are coerced into handing over their bodies to the Dollhouse which then rents out those bodies for profit. The “actives” or “dolls” have their minds wiped and are then re-programed with the personalities and skills desired by each new “client”.

Gianduja Kiss’s vid brilliantly exposes the fact that these “dolls” have no way to consent to any of their “engagements” – sexual or otherwise – an issue the show ignores. The vid names this disturbing lack of consent for what it is – rape. This calling out of the show’s narrative is an important step in countering the current rape culture and its place in our culture of violence.

Here is the original vid post on dreamwidth where you can get a hi-res version.

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For more on these issues and “Dollhouse” check out this post on The Angry Black Woman “The problem with Dollhouse is not that I don’t understand subtlety” and this one on Feminist SF “Working in the Dollhouse” as well as Gianduja Kiss’s insightful posts on the topic.

In closing we would like to echo a recent tweet on the  Feminist Frequency blog about “Dollhouse” that links to Joss Whedon’s inspiring 2006 Equality Now speech and reads:

Dear Joss, you should rewatch this video because I think you may have forgotten your principles, you might learn something from yourself. Love, Anita http://bit.ly/lBvP3

Category: vidding
Topic Tags: gender, sexism, television, vidding, violence

This multifandom vid by British vidder Lim is self-referential to the vidding process and community. The metavid integrates iconic fandoms such as “Star Trek” and “V for Vendetta”, along with fans, including Henry Jenkins, to the song “Us” by Regina Spektor. With tight editing and a depth of references, the vid comments on how vidders interact with texts, fandoms, and media, comparing the compulsory “under-the-radar” work of fans and vidders to the insider and exclusive works of academics. The collective power of the vid’s imagery seems to be a metaphor for the history and dynamics of vidding whereby groups of fans collaborate to share technology and access to source materials, taking back ownership of and commenting on popular culture.

Get a Hi-Res version and see Lim's blip channel.
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Lim’s not only articulate through her videos but through her comments on the media as well.

“The media seems to think they own the things they’ve pumped into my brain in 27 years. It seems to me ludicrous that television spends so much time and so much money carefully colonizing my mind. But it is my mind.” 

Category: vidding
Topic Tags: hollywood, television, vidding