Can a political remix video help effect actual change in the world? YES!

Unilever’s personal care brand Dove is the again target, this time being called out by GreenPeace for the corporation’s role as the biggest single buyer of palm oil in the world, and thus, a major contributor to the destruction of rainforests because of massive palm oil plantations.

Greenpeace spoofed Dove’s Onslaught ad with great success: thanks to the public support of the campaign and the remix (which received more views on YouTube than the original ad with over a million) Unilever agreed to an “immediate moratorium on deforestation for palm oil plantations”. They also agreed to help clean up the industry by contacting the other major companies calling on them to support the moratorium. Companies like Cargill & General Mills though have still not gotten on board.

The remix did have a budget and does not actually re-edit any of the footage from the Unilever ad but it does re-create it almost shot for shot. The Greenpeace version even re-writes the lyrics for the song LA Breeze by Simian which Dove used as their soundtrack. The new updated song titled “There They Go” (referring to trees) was made specifically for this video by the Czech band Ohm Square.

Thanks to the staggering public support for our international Dove campaign in April 2008, Unilever has now agreed to play their part in saving the Paradise Forests of South East Asia. As the biggest single buyer of palm oil in the world, Unilever has a special responsibility to help clean up the industry that’s behind so much forest destruction. – GreenPeace

Category: tv commercial
Topic Tags: advertising, corporations, ecology, environment, forests, greenpeace, identity correction, television, unilever

Our favorite political pranksters The Yes Men have spoofed the World Economic Forum in Davos, Switzerland with an official looking imaginary website. As part of the project they have also created these fantastic re-dubbed video interviews with global economic, government and corporate leaders where each appear to speak in brutally honest ways about real problems and solutions. The remix video of Archer Daniels Midland Company (ADM) CEO Patricia Woertz apparently did not sit well with the agro-business giant  because they quickly filed a takedown notice to have it removed from Youtube. Luckily for us the video is still live on vimeo.

ADM CEO Patricia Woertz (1:10)
http://www.vimeo.com/9011666

Klaus Schwab (1:03)
http://www.vimeo.com/9008921

Queen Elizabeth II of England (0:52)
http://www.vimeo.com/9008826

Former U.S. President Bill Clinton (0:53)
http://www.vimeo.com/9008981

See more re-dubbed videos on the Yes Men’s parallel WEF site.

Category: news segment
Topic Tags: capitalism, corporations, economics, environment, government, identity correction

I recently helped the Rainforest Action Network (RAN) re-dub Royal Bank of Canada’s new Olympic Flame Trail commercial. The new and improved voiceover better represents the bank’s dirty investments: since 2007, RBC has given about $17 billion dollars in loans to companies operating in the Alberta tar sands – more than any other bank. Not only is it one of the most environmentally destructive energy projects on the planet but expansion of the tar sands is trampling the rights of Indigenous peoples, destroying North American water systems and significantly increasing Canada’s carbon emissions.

Category: tv commercial
Topic Tags: advertising, banks, corporations, energy, environment, identity correction, oil

Eugene Jarecki, a documentary filmmaker who’s work includes the 2005 documentary Why We Fight, created this remix after making the connection between the current big bank bailout that fostered record profits and the story in the classic Frank Capra film It’s a Wonderful Life. In the film, community banker George Bailey helps the people of Bedford Falls escape a predatory banker Mr. Potter. With support from top financial analysts and the Huffington Post, the idea grew into this project: Move Your Money.

If enough people who have money in one of the Big Six banks  (JP Morgan/Chase, Citibank, Bank of America, Wells Fargo, Goldman Sachs and Morgan Stanley) move it into smaller, more local, more traditional community banks, then collectively we, the people, will have taken a big step toward re-rigging the financial system so it becomes again the productive, stable engine for growth it’s meant to be. — Move Your Money Campaign

Category: short film
Topic Tags: activism, banks, bush, capitalism, corporations, economics, identity correction, obama

Here it is, plain and simple: every violent moment from the 2010 Super Bowl commercial bonanza mashed together by Whirled. During the recent Super Bowl, amid the anti-choice controversy, CBS ran hundreds of ads, many of which we see after watching this remix, rely on physical violence to communication their message.

Now, compared to the guns, blood and guts we’ve become accustomed to in Hollywood movies, this may seem like light-hearted slapstick but this remix highlights the fact that violence has been so normalized in mass media to the point where we often don’t even notice it. After experiencing all the clips of hitting, punching and tackling put back-to-back it becomes clear that violence on TV is the preferred form of humor, communication, entertainment, plot device and conflict resolution.

UPDATE Feb/18/10: Today the Media Education Foundation (MEF) posted clips from their documentary entitled “The Mean World Syndrome” about media violence & the cultivation of fear. In this clip from the film Dr. George Gerbner explains how Hollywood writers are pressured into creating violent stories.

They have global marketing formulas that are imposed on the creative people in Hollywood and I’m in touch with them and they hate it, they say ‘don’t talk to me about censorship from Washington, I never heard about that, I get censorship everyday. I am told put in more action, cut out complicated solutions, apply this formula because it travels well in the global market.’ These are formulas that need no translation and essentially image driven and speak action in any language and of course the leading element of that formula is violence.

Category: montage
Topic Tags: advertising, commercial, gender, identity correction, television, violence

I created this remix to highlight the commodification of race in the 2009 inauguration. The efforts to commemorate our first black President through the buying and selling of Obama products actually erased a history of radical struggle, turning black identity into another resource appropriated by the mainstream to produce capital.

Created solely from television footage collected on Inauguration Day 2009, this remix examines the illusion that racial equality can be bought, sold and “held on to”. While talk of inter-racial harmony permeated mainstream news networks, the reality of race relations remains an issue of white privilege, something that consumerism and commodification cannot solve. Through the commodification of blackness, whites are able to purchase race relations and the false image of solidarity rather than take into account and acknowledge their own white privilege.

See my previous remixes as well as essays and articles here.
You can watch the remix on Youtube here

Category: short film
Topic Tags: consumerism, elections, government, identity correction, obama, presidency, race, television

All the Identity Correction videos posted below are remixing Dow Chemical’s recent series of TV ads and playing on the company’s rather twisted and ironic tag line “The Human Element”. Like many other corporations involved in ecological destruction and human rights abuses, Dow is currently running a multimillion dollar PR campaign trying desperately to re-brand itself as a responsible, social conscience and above all human company. The remixes take that propaganda campaign and deconstruct the message than (re)construct it in order to expose some of the nasty truths behind the chemical company. From their refusal to pay reparations or clean up the Bhopal disaster to their supplying of the US Military with Napalm to the catastrophic effects of Agent Orange on both people and the environment of Vietnam.

by youtube user forbhopal.

by youtube user jpgsg9

by youtube user lamesbond.

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Category: tv commercial
Topic Tags: advertising, corporations, dow chemical, identity correction, rights