<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Political Remix Video &#187; gender</title>
	<atom:link href="http://www.politicalremixvideo.com/tag/gender/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.politicalremixvideo.com</link>
	<description>Transforming Mass Media and Pop Culture</description>
	<lastBuildDate>Mon, 23 Aug 2010 22:24:44 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>Stay Awake</title>
		<link>http://www.politicalremixvideo.com/2010/08/23/stay-awake/</link>
		<comments>http://www.politicalremixvideo.com/2010/08/23/stay-awake/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 15:11:14 +0000</pubDate>
		<dc:creator>anita</dc:creator>
				<category><![CDATA[vidding]]></category>
		<category><![CDATA[gender]]></category>
		<category><![CDATA[pregnancy]]></category>
		<category><![CDATA[reproductive rights]]></category>
		<category><![CDATA[sexism]]></category>
		<category><![CDATA[women]]></category>

		<guid isPermaLink="false">http://www.politicalremixvideo.com/?p=1830</guid>
		<description><![CDATA[Between the ominous acapella version of the classic Mary Poppins song performed by Suzanne Vega and the skin crawling subject matter in this vid, Laura Shapiro has expertly remixed and brought to light a reoccurring problem in women&#8217;s science fiction representations. All to often female characters in science fiction and fantasy television narratives are forcibly [...]]]></description>
			<content:encoded><![CDATA[<p>Between the ominous acapella version of the classic <a href="http://www.youtube.com/watch?v=nPw6QBSggls">Mary Poppins song</a> performed by Suzanne Vega and the skin crawling subject matter in this vid, Laura Shapiro has expertly remixed and brought to light a reoccurring problem in women&#8217;s science fiction representations. All to often female characters in science fiction and fantasy television narratives are forcibly impregnated with some supernatural being that will bring destruction/salvation to the world. The demonic/alien pregnancy plot device is so pervasive that the remix artist almost had too much source material to work with.</p>
<p><a href="http://www.politicalremixvideo.com/2010/08/23/stay-awake/"><em>Click here to view the embedded video.</em></a></p>
<p>Laura uses scenes of women who have been forcibly knocked up, had their ovaries harvested or otherwise reduced to their  basic biological functions, ultimately becoming nothing but baby making machines.  And it&#8217;s not only forced pregnancies that Laura is critiquing but also women carrying natural, wanted fetuses whose wombs are being used as sites of torture.  She used clips from science fiction and fantasy television shows to explore what she sees as reproductive terrorism, &#8220;the way women&#8217;s reproductive capacity is used to colonize them and made to seem unnatural, spooky, disgusting, and horrifying.&#8221; Laura has  created a stunning visual critique that exposes this sexist TV trope that can only be described as &#8220;creepy&#8221;.</p>
<p>To see her original post visit her <a href="http://laurashapiro.dreamwidth.org/306241.html">Dreamwidth</a> blog and watch her other vids at <a href="http://laurasha.com/vids/">laurasha.com</a>.  We have previously featured Laura&#8217;s &#8220;<a href="http://laurasha.com/vids/">Wouldn&#8217;t it be Nice</a>&#8221; vid.</p>
<p><em>Anita Sarkeesian is a feminist media literacy advocate, pop culture  critic and fair use proponent.  She maintains an ongoing web series of  video commentaries from a fangirl/feminist/anti-oppression perspective  at her website <a href="http://www.feministfrequency.com/" target="_blank">www.FeministFrequency.com.</a></em></p>
]]></content:encoded>
			<wfw:commentRss>http://www.politicalremixvideo.com/2010/08/23/stay-awake/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jezebel&#8217;s Menstruation Remix</title>
		<link>http://www.politicalremixvideo.com/2010/08/03/jezebels-menstruation-remix/</link>
		<comments>http://www.politicalremixvideo.com/2010/08/03/jezebels-menstruation-remix/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 14:23:37 +0000</pubDate>
		<dc:creator>Elisa</dc:creator>
				<category><![CDATA[montage]]></category>
		<category><![CDATA[feminism]]></category>
		<category><![CDATA[gender]]></category>
		<category><![CDATA[hollywood]]></category>

		<guid isPermaLink="false">http://www.politicalremixvideo.com/?p=1656</guid>
		<description><![CDATA[Jezebel makes a remix! The popular feminist-leaning blog took over 25 movies to the chopping block to create a bloody montage of the female curse: menstruation. Because women are supposed to be pure and clean, periods have been portrayed as a horrific, embarrassing and disgusting 7 day experience used to publicly humiliate female characters, confuse [...]]]></description>
			<content:encoded><![CDATA[<p>Jezebel <a href="http://jezebel.com/5565130/period-pieces-menstruation-scenes-from-27-movies">makes a remix</a>! The popular feminist-leaning blog took over 25 movies to the chopping block to create a bloody montage of the female curse: menstruation. Because women are supposed to be pure and clean, periods have been portrayed as a horrific, embarrassing and disgusting 7 day experience used to publicly humiliate female characters, confuse male characters and instill fear in every prepubescent tween. See the remix below the fold&#8230;</p>
<p><span id="more-1656"></span></p>
<p><a href="http://www.politicalremixvideo.com/2010/08/03/jezebels-menstruation-remix/"><em>Click here to view the embedded video.</em></a></p>
<p>A taboo topic previously avoided in conversation, the &#8216;issue&#8217; of visible female menstruation came to a head in 1996 when <a href="http://en.wikipedia.org/wiki/Uta_Pippig">Uta Pippig</a>, the first woman to win the Boston Marathon, crossed the finish line with menstrual blood on her legs and thighs, having gotten her period mid-way through the race. The male TV and radio sports announcers <a href="http://www.boston.com/zope_homepage/sports/marathon_archive/history/1996.htm">struggled to explain what exactly was happening</a>, relying on the phrases &#8220;physical problems&#8221; or &#8220;female problems&#8221;. Today the stigma associated with menstrual blood continues, most evident in the ridiculous advertisements for sanitary-products where blue tinted water is poured on a pad or tampon to illustrate it&#8217;s absorbency and reinforce it&#8217;s inconspicuous nature.</p>
<p>This remix is a chronological look at menstruation&#8217;s less-than-desirable portrayal in films but for more than half the population that have to experience it monthly, it also illustrates how culturally we&#8217;ve grown to fear, hate and avoid understanding our own bodies.</p>
<p>All the movies used for source footage:</p>
<p><em>Carrie</em> (1976)<br />
<em>The Blue Lagoon</em> (1980)<br />
<em>Puberty Blues</em> (1981)<br />
<em>Sixteen Candles</em> (1984)<br />
<em>The Legend of Billie Jean</em> (1985)<br />
<em>Pretty in Pink</em> (1986)<br />
<em>Immediate Family</em> (1989)<br />
<em>My Girl</em> (1991)<br />
<em>Showgirls</em> (1995)<br />
<em>Female Perversions</em> (1996)<br />
<em>Eve&#8217;s Bayou</em> (1997)<br />
<em>Slums of Beverly Hills</em> (1998)<br />
<em>A Walk on the Moon</em> (1999)<br />
<em>Boys Don&#8217;t Cry</em> (1999)<br />
<em>Tumbleweeds</em> (1999)<br />
<em>The Virgin Suicides</em> (1999)<br />
<em>Ginger Snaps</em> (2000)<br />
<em>Happy Campers</em> (2001)<br />
<em>The Magdalene Sisters</em> (2002)<br />
<em>Osama</em> (2003)<br />
<em>Saved!</em> (2004)<br />
<em>Dirty Love</em> (2005)<br />
<em>She&#8217;s the Man</em> (2006)<br />
<em>The Reaping</em> (2007)<br />
<em>Superbad</em> (2007)<br />
<em>Towelhead</em> (2007)<br />
<em>The Runaways</em> (2010)</p>
]]></content:encoded>
			<wfw:commentRss>http://www.politicalremixvideo.com/2010/08/03/jezebels-menstruation-remix/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://vidcache.gawkerassets.com/d1/motionbox-ht-mbox/production/encoded/a/0/a/d/130630117-a0adc90457507af9-mpeg4_online_sd.mp4" length="44470097" type="video/mp4" />
		</item>
		<item>
		<title>Buffy vs Edward Nominated for a Webby Award</title>
		<link>http://www.politicalremixvideo.com/2010/04/20/buffy-vs-edward-nominated-for-a-webby/</link>
		<comments>http://www.politicalremixvideo.com/2010/04/20/buffy-vs-edward-nominated-for-a-webby/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 18:36:19 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[short film]]></category>
		<category><![CDATA[feminism]]></category>
		<category><![CDATA[gender]]></category>
		<category><![CDATA[hollywood]]></category>
		<category><![CDATA[masculinity]]></category>
		<category><![CDATA[sexism]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[violence]]></category>

		<guid isPermaLink="false">http://www.politicalremixvideo.com/?p=1620</guid>
		<description><![CDATA[It has been about 9 months since I first posted my Buffy vs Edward: Twilight Remixed video online and in that time it has been seen nearly 3 million times, been voluntarily translated into 30 languages, sparked discussion threads on countless website and it&#8217;s even being used as a teaching tool in classrooms across the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.youtube.com/webby?x=remixmashup"><img class="alignleft size-full wp-image-1299" title="Buffy_vs_Edward_Webby_Nominee" src="http://www.rebelliouspixels.com/wp-content/uploads/2010/04/nominee_red.jpg" alt="" width="129" height="118" /></a> It has been about 9 months since I first posted my <a href="http://www.youtube.com/watch?v=RZwM3GvaTRM">Buffy vs Edward: Twilight Remixed</a> video online and in that time it has been seen nearly 3 million times, been voluntarily translated into 30 languages, sparked discussion threads on countless website and it&#8217;s even being used as a teaching tool in classrooms across the country. Not bad for a pro-feminist mashup about vampires and gender roles!</p>
<p>So I’m excited to announce that Buffy vs Edward has been nominated for a 2010 Webby Award in the <a href="http://www.youtube.com/webby?x=remixmashup">Best Remix/Mashup category</a>! Hailed as the “Internet’s highest honor” by the New York Times, The Webby Awards is kinda like the Oscars for the internets.</p>
<p><object width="500" height="306"><param name="movie" value="http://www.youtube.com/v/RZwM3GvaTRM&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/RZwM3GvaTRM&#038;fs=1" type="application/x-shockwave-flash" width="500" height="306" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The remix was created over a 6 month period by methodically re-editing and re-combining clips from the Twilight movie with scenes from <a href="http://www.rebelliouspixels.com/2009/faq-on-buffy-vs-edward#clips">36 different television episodes of Buffy the Vampire Slayer</a>. Below is the original video description:</p>
<blockquote><p>In this re-imagined narrative, Edward Cullen from the Twilight Series meets Buffy the Vampire Slayer. It&#8217;s an example of transformative storytelling serving as a pro-feminist visual critique of Edward&#8217;s character and generally creepy behavior. Seen through Buffy&#8217;s eyes, some of the more sexist gender roles and patriarchal Hollywood themes embedded in the Twilight saga are exposed &#8211; in hilarious ways. Ultimately this remix is about more than a decisive showdown between the slayer and the sparkly vampire. It also doubles as a metaphor for the ongoing battle between two opposing visions of gender roles in the 21ist century.</p></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://www.politicalremixvideo.com/2010/04/20/buffy-vs-edward-nominated-for-a-webby/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video Is Our Voice</title>
		<link>http://www.politicalremixvideo.com/2010/04/14/video-is-our-voice/</link>
		<comments>http://www.politicalremixvideo.com/2010/04/14/video-is-our-voice/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 22:41:13 +0000</pubDate>
		<dc:creator>Elisa</dc:creator>
				<category><![CDATA[About Remixing]]></category>
		<category><![CDATA[activism]]></category>
		<category><![CDATA[fair use]]></category>
		<category><![CDATA[gender]]></category>
		<category><![CDATA[hollywood]]></category>
		<category><![CDATA[queer positive]]></category>
		<category><![CDATA[queering culture]]></category>
		<category><![CDATA[sexuality]]></category>

		<guid isPermaLink="false">http://www.politicalremixvideo.com/?p=1514</guid>
		<description><![CDATA[Jonathan and I have had interesting and exciting experiences with political remix video over the last few months. While our stories differ, they represent the shifting dynamic between gatekeepers and creators. I was recently featured on the front page of the Boston Globe in an article on activists using video as a voice (excerpt below). [...]]]></description>
			<content:encoded><![CDATA[<p>Jonathan and I have had interesting and exciting experiences with political remix video over the last few months. While our stories differ, they represent the shifting dynamic between gatekeepers and creators.</p>
<p>I was recently featured on the front page of the <a href="http://www.boston.com/lifestyle/articles/2010/03/05/for_activists_in_the_youtube_generation_video_is_the_way_to_be_heard/?page=1" target="_blank">Boston Globe</a> in an article on activists using video as a voice (excerpt below). It focused on my <a href="http://elisakreisinger.wordpress.com/projects/queercarrieproject/" target="_blank">Sex and the Remix </a>series and how activists are using video to create instant political commentary and disseminate alternative messages to the main stream media.</p>
<p><strong><a href="http://elisakreisinger.wordpress.com/projects/queercarrieproject/" target="_blank">QueerCarrie</a>, Sex and the Remix Season 2</strong></p>
<p><a href="http://www.politicalremixvideo.com/2010/04/14/video-is-our-voice/"><em>Click here to view the embedded video.</em></a></p>
<p>Two weeks later<a href="http://elisakreisinger.wordpress.com/2010/03/23/a-tour-of-my-dmca/"> I received DMCA violations</a> for my <a href="../tag/queering-culture/" target="_blank">Queer Housewives of NYC</a> remixes. The videos were reinstated on YouTube last week, <a href="http://elisakreisinger.wordpress.com/2010/04/02/a-good-friday-can-always-be-better/">without an acknowledgment of Fair Use</a>.</p>
<p><span id="more-1514"></span></p>
<p>While video is our voice as remixers, there&#8217;s no guarantee it will be heard or if it will be there tomorrow. The experience represents a shifting power dynamic in the entertainment industry: as the audience, our collective intelligence grants us more creative power than ever, yet copyright holders are desperately trying to hold on to their role as gatekeeper.</p>
<p><strong>QueerHousewives of NYC Remix</strong></p>
<p><a href="http://www.politicalremixvideo.com/2010/04/14/video-is-our-voice/"><em>Click here to view the embedded video.</em></a></p>
<blockquote>
<div>
<p>When Elisa Kreisinger wanted to protest the newly diminished visibility of gay characters and story lines on television, she didn’t launch a petition drive or write an angry op-ed piece. Instead, like many other members of the YouTube generation for whom the visual language is a native tongue, she found a way to have her say with video rather than words.</p>
<div>
<p>Kreisinger remixed scenes from “Sex and the City’’ into a pair of pro-gay narratives, and uploaded the resulting videos to her blog, drawing 21,000 hits.</p>
<p>“I wouldn’t have done it if it was text-based,’’ said Kreisinger, a 23-year-old Simmons College grad from Cambridge. “Things are more easily communicated through video . . . And there can be more powerful statements.’’</p>
</div>
<p>A growing number of young activists are turning to video as a forum for instant political commentary or an eye-catching tool to mobilize on behalf of social change. They might create videos and spread them through social-networking sites such as Facebook. They might remix existing video clips into mashups-with-messages. They might borrow from the tropes of the most popular videos on YouTube, which turned five years old last month, marrying serious substance with lighthearted style. &#8211; <em>The Boston Globe, 3/5/2010</em></p>
</div>
</blockquote>
<p>Jonathan will be posting his experiences with <a href="http://www.rebelliouspixels.com/remixes">Buffy Vs. Edward</a> tomorrow and then it will be back to our regularly scheduled remix program!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.politicalremixvideo.com/2010/04/14/video-is-our-voice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Too Many Dicks (Video Games)</title>
		<link>http://www.politicalremixvideo.com/2010/03/26/too-many-dicks-video-games/</link>
		<comments>http://www.politicalremixvideo.com/2010/03/26/too-many-dicks-video-games/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 23:41:36 +0000</pubDate>
		<dc:creator>Elisa</dc:creator>
				<category><![CDATA[vidding]]></category>
		<category><![CDATA[gender]]></category>
		<category><![CDATA[masculinity]]></category>
		<category><![CDATA[sexism]]></category>
		<category><![CDATA[video games]]></category>
		<category><![CDATA[violence]]></category>

		<guid isPermaLink="false">http://www.politicalremixvideo.com/?p=1534</guid>
		<description><![CDATA[This remix by Anita Sarkeesian of FeministFrequency.com appropriates the sexist song &#8220;Too Many Dicks on the Dance Floor&#8221; by Flight of the Conchords to critique the male domination, hyper masculinity and glorification of violence in popular video games. The video uses source material from 39 different games and was inspired by Sloane&#8217;s &#8220;Star Trek Dance [...]]]></description>
			<content:encoded><![CDATA[<p>This remix by Anita Sarkeesian of <a href="http://www.feministfrequency.com/" target="_blank">FeministFrequency.com</a> appropriates the sexist song &#8220;<a href="http://www.youtube.com/watch?v=9Wl_uQOABxg">Too Many Dicks on the Dance Floor</a>&#8221; by Flight of the Conchords to critique the male domination, hyper masculinity and glorification of violence in popular video games. The video uses source material from 39 different games and was inspired by <a href="http://www.politicalremixvideo.com/2009/06/29/star-trek-dance-floor-too-many-dicks/#comments" target="_blank">Sloane&#8217;s &#8220;Star Trek Dance Floor&#8221;</a> vid which comments on the lack of women in the Star Trek movie re-boot released last year. (Incidentally, Sloane&#8217;s vid also holds the distinction of being the most viewed post on our blog.)</p>
<p><a href="http://www.politicalremixvideo.com/2010/03/26/too-many-dicks-video-games/"><em>Click here to view the embedded video.</em></a></p>
<p>Once paired with the misogynist lyrics, the games&#8217; imagery of guns, swords and chainsaws become phallic representations of patriarchal power in a virtual world where few women exist. Especially lacking are female characters who are not hypersexualized and/or simply replicating the intense violence of male game heroes. Anita&#8217;s remix uses the lyrics to highlight two games in particular (both with women of color protagonists) that help counter the genre&#8217;s male dominance: <a href="http://en.wikipedia.org/wiki/Portal_%28video_game%29">Portal</a>, a first person action puzzle game which utilizes <a href="http://en.wikipedia.org/wiki/Nonviolent_video_game#Non-violent_first_person_shooters">non-violent problem solving</a> strategies, and <a href="http://en.wikipedia.org/wiki/Mirror%27s_Edge">Mirror&#8217;s Edge,</a> a less-violent adventure game involving the navigation of a dystopian city maze. You can also see a list of all the games used in this remix on <a href="http://www.feministfrequency.com/2010/03/remix-too-many-dicks/">FeministFrequency.com</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.politicalremixvideo.com/2010/03/26/too-many-dicks-video-games/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Reel Grrls Remix Gendered Toy Ads</title>
		<link>http://www.politicalremixvideo.com/2010/03/21/reel-grrls-remixed-ads/</link>
		<comments>http://www.politicalremixvideo.com/2010/03/21/reel-grrls-remixed-ads/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 09:49:52 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[tv commercial]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[gender]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[sexism]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[toys]]></category>

		<guid isPermaLink="false">http://www.politicalremixvideo.com/?p=1375</guid>
		<description><![CDATA[Over the past few years I have been developing a series of fun workshops that use simple video remixing projects as an engaging way to teach critical media literacy to youth. Back in December I taught one of these workshops with the Reel Grrls &#8211; a Seattle based non-profit that aims to empower girls to [...]]]></description>
			<content:encoded><![CDATA[<p>Over the past few years I have been developing a series of fun workshops that use simple video remixing projects as an engaging way to teach critical media literacy to youth. Back in December I taught one of these workshops with the <a href="http://www.reelgrrls.org/">Reel Grrls</a> &#8211; a Seattle based non-profit that aims to empower girls to critique media images and to create their own films. As both a fun introduction to the remixing process and also as a form of creative media literacy I gave participants the assignment of switching the video and audio from Saturday morning cartoon toy commercials aimed specifically at boys with those aimed at girls. The resulting juxtapositions provided hilarious and insightful commentary on the way the advertising industry manipulates gender roles and helps develop gendered socialization in children.</p>
<p><a href="http://www.politicalremixvideo.com/2010/03/21/reel-grrls-remixed-ads/"><em>Click here to view the embedded video.</em></a></p>
<p>Embedded above  are remixed ads by Reel Grrls Sahar &amp; Diana &#8211; also make sure to check out <a href="http://vimeo.com/8267897">Julia &amp; Caitlin&#8217;s remix ads</a>, <a href="http://vimeo.com/8267839">Gwyn &amp; Emma&#8217;s remix</a> and <a href="http://vimeo.com/8249609">Mari&#8217;s remix</a>. I had a lot of fun teaching this workshop and was definitely inspired by the Reel Grrls media making talent, skill and creative energy.</p>
<p><em>Crossed posted at <a href="http://www.rebelliouspixels.com/">rebellliouspixels.com </a></em></p>
]]></content:encoded>
			<wfw:commentRss>http://www.politicalremixvideo.com/2010/03/21/reel-grrls-remixed-ads/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A Message From Unilever</title>
		<link>http://www.politicalremixvideo.com/2010/03/06/a-message-from-unilever/</link>
		<comments>http://www.politicalremixvideo.com/2010/03/06/a-message-from-unilever/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 14:33:22 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[tv commercial]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[corporations]]></category>
		<category><![CDATA[gender]]></category>
		<category><![CDATA[sexism]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.politicalremixvideo.com/?p=1286</guid>
		<description><![CDATA[Over the past two years the Unilever corporation has been one of the favorite targets for parody videos online. This is primarily do to the fact that the multinational company makes both Dove and Axe, two brands that present diametrically opposing values and views of women. In 2004, Unilever launched their Dove Campaign for Real [...]]]></description>
			<content:encoded><![CDATA[<p>Over the past two years the <a href="http://en.wikipedia.org/wiki/Unilever">Unilever corporation</a> has been one of the favorite targets for parody videos online. This is primarily do to the fact that the multinational company makes both Dove and Axe, two brands that present diametrically opposing values and views of women.</p>
<p><a href="http://www.politicalremixvideo.com/2010/03/06/a-message-from-unilever/"><em>Click here to view the embedded video.</em></a></p>
<p>In 2004, Unilever launched their <a href="http://en.wikipedia.org/wiki/Dove_Campaign_for_Real_Beauty">Dove Campaign for Real Beauty</a>, a marketing strategy wrapped in a feminist package. Their tag line: &#8220;<em>challenging today&#8217;s stereotypical view of beauty</em>&#8220;. The marketing tactic included the online video <a href="http://www.dove.us/?dl=/features/videos/default.aspx%7Ccp-documentid=7049560%7Cvideo-id=1">Onslaught</a>, that warned consumers about the beauty industries negative effect on young girls.</p>
<p><a href="http://www.youtube.com/user/ryeclifton">Rye Clifton</a> noticed that Unilever also makes Axe Body Spray, a product whose brand identity is steeped in misogynistic notions of masculinity. Interestingly enough, the spray is accompanied by a sexist advertising campaign featuring exactly the kind of depictions of women that the company is supposedly criticizing with its Dove brand. So Rye re-edited the Onslaught ad replacing all the images of women with footage from Axe tv commercials. The remix exposes the inconsistency and deep hypocrisy of Unilever&#8217;s corporate brand identity. Clearly the only value Unilever is really interested in is money &#8211; they will say anything to get you to buy their products. <a href="http://www.youtube.com/user/ryeclifton">Clifton&#8217;s</a> remix was even <a href="http://www.youtube.com/watch?v=dRNbZQ7K3vo">featured on CNN&#8217;s the Situation Room</a> a couple years ago.</p>
<p>Below is the original Dove Onslaught ad for those that have not seen it.</p>
<p><a href="http://www.politicalremixvideo.com/2010/03/06/a-message-from-unilever/"><em>Click here to view the embedded video.</em></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.politicalremixvideo.com/2010/03/06/a-message-from-unilever/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Woman&#8217;s Last Stand</title>
		<link>http://www.politicalremixvideo.com/2010/02/19/womans-last-stand/</link>
		<comments>http://www.politicalremixvideo.com/2010/02/19/womans-last-stand/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 14:03:27 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[tv commercial]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[corporations]]></category>
		<category><![CDATA[gender]]></category>
		<category><![CDATA[sexism]]></category>
		<category><![CDATA[superbowl]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.politicalremixvideo.com/?p=1314</guid>
		<description><![CDATA[Although this spoof video by MacKenzie Fegan does not actually remix footage or audio from the now infamous Man&#8217;s Last Stand: Dodge Charger TV commercial it does remix the ad&#8217;s concept, pacing and message. This year&#8217;s Superbowl had more than its fair share of sexist and misogynistic commercials so it&#8217;s refreshing to see people on [...]]]></description>
			<content:encoded><![CDATA[<p>Although this spoof video by <a href="http://www.youtube.com/user/mackenziefegan">MacKenzie Fegan</a> does not actually remix footage or audio from the now infamous <a href="http://www.youtube.com/watch?v=2RyPamyWotM">Man&#8217;s Last Stand: Dodge Charger</a> TV commercial it does remix the ad&#8217;s concept, pacing and message. This year&#8217;s Superbowl had more than its fair share of sexist and misogynistic commercials so it&#8217;s refreshing to see people on youtube directly talking back on the issue. It&#8217;s especially exciting to see people using the television ad form and structure to make their commentary.</p>
<p><a href="http://www.politicalremixvideo.com/2010/02/19/womans-last-stand/"><em>Click here to view the embedded video.</em></a></p>
<p>If anyone is somehow still in denial and doubts that misogyny and sexism are still a problem in society &#8211; all you have to do is take a look at the <a href="http://www.youtube.com/comment_servlet?all_comments&amp;v=ou5Ens-qNRc&amp;fromurl=/watch%3Fv%3Dou5Ens-qNRc">YouTube comments on Woman&#8217;s Last Stand</a> to see really stunning levels of hate directed at women.</p>
<p>And just in case you did not already have to suffer through the original Dodge ad during the big game or on <a href="http://www.youtube.com/user/adblitz">YouTube&#8217;s AdBlitz competition</a>, here it is&#8230;</p>
<p><a href="http://www.politicalremixvideo.com/2010/02/19/womans-last-stand/"><em>Click here to view the embedded video.</em></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.politicalremixvideo.com/2010/02/19/womans-last-stand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Violent Super Bowl XLIV Commercials</title>
		<link>http://www.politicalremixvideo.com/2010/02/17/violent-super-bowl-xliv-ads/</link>
		<comments>http://www.politicalremixvideo.com/2010/02/17/violent-super-bowl-xliv-ads/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 18:17:44 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[montage]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[gender]]></category>
		<category><![CDATA[identity correction]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[violence]]></category>

		<guid isPermaLink="false">http://www.politicalremixvideo.com/?p=1256</guid>
		<description><![CDATA[Here it is, plain and simple: every violent moment from the 2010 Super Bowl commercial bonanza mashed together by Whirled. During the recent Super Bowl, amid the anti-choice controversy, CBS ran hundreds of ads, many of which we see after watching this remix, rely on physical violence to communication their message. Now, compared to the [...]]]></description>
			<content:encoded><![CDATA[<p>Here it is, plain and simple: every violent moment from the 2010 Super Bowl commercial bonanza mashed together by <a href="http://www.youtube.com/user/copyrighthater#p/c/072D05DF4E5136E8" target="_blank">Whirled</a>. During the recent Super Bowl, amid the <a href="http://www.rhrealitycheck.org/blog/2010/01/21/cbs-allows-antichoice-superbowl-ad-despite-no-advocacy-advertising-policy" target="_blank">anti-choice controversy</a>, CBS ran hundreds of ads, many of which we see after watching this remix, rely on physical violence to communication their message.</p>
<p><a href="http://www.politicalremixvideo.com/2010/02/17/violent-super-bowl-xliv-ads/"><em>Click here to view the embedded video.</em></a></p>
<p>Now, compared to the guns, blood and guts we&#8217;ve become accustomed to in Hollywood movies, this may seem like light-hearted slapstick but this remix highlights the fact that violence has been so normalized in mass media to the point where we often don&#8217;t even notice it. After experiencing all the clips of hitting, punching and tackling put back-to-back it becomes clear that violence on TV is the preferred form of humor, communication, entertainment, plot device and conflict resolution.</p>
<p>UPDATE Feb/18/10: Today the Media Education Foundation (MEF) posted clips from their documentary entitled &#8220;<a href="http://www.mediaed.org/cgi-bin/commerce.cgi?preadd=action&amp;key=143">The Mean World Syndrome</a>&#8221; about media violence &#038; the cultivation of fear. In <a href="http://www.youtube.com/watch?v=ylhqasb1chI">this clip from the film</a> Dr. George Gerbner explains how Hollywood writers are pressured into creating violent stories.</p>
<blockquote><p>They have global marketing formulas that are imposed on the creative people in Hollywood and I’m in touch with them and they hate it, they say &#8216;don’t talk to me about censorship from Washington, I never heard about that, I get censorship everyday. I am told put in more action, cut out complicated solutions, apply this formula because it travels well in the global market.&#8217; These are formulas that need no translation and essentially image driven and speak action in any language and of course the leading element of that formula is violence.</p></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://www.politicalremixvideo.com/2010/02/17/violent-super-bowl-xliv-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pretty Women as a Horror Film</title>
		<link>http://www.politicalremixvideo.com/2009/10/26/pretty-women-as-a-horror-film/</link>
		<comments>http://www.politicalremixvideo.com/2009/10/26/pretty-women-as-a-horror-film/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 11:00:44 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[movie trailer]]></category>
		<category><![CDATA[gender]]></category>
		<category><![CDATA[hollywood]]></category>
		<category><![CDATA[sexism]]></category>
		<category><![CDATA[sexuality]]></category>

		<guid isPermaLink="false">http://www.politicalremixvideo.com/?p=975</guid>
		<description><![CDATA[This remixed trailer re-envisions the 1990 romantic comedy film &#8220;Pretty Woman&#8221;. The original movie stars Richard Gere as a wealthy businessman and Julia Roberts as women who prostitutes herself on the streets of New York City. The original film was supposed to be a dark drama dealing with the difficult lives of sex workers but [...]]]></description>
			<content:encoded><![CDATA[<p>This remixed trailer re-envisions the 1990 romantic comedy film &#8220;Pretty Woman&#8221;. The original movie stars Richard Gere as a wealthy businessman and Julia Roberts as women who prostitutes herself on the streets of New York City. The original film was supposed to be a dark drama dealing with the difficult lives of sex workers but was rewritten into a Cinderella-type romantic comedy prior to production.</p>
<p>&#8220;Pretty Woman&#8221; reinforced and glamorized a myth that prostitution is a way to find a wealthy husband, a myth that conveniently conceals the harsh realities of sex work on the street. It also hinds the fact that woman often enter the sex trade as a way to economically support themselves when few other options are available. </p>
<p>Here, <a href="http://www.youtube.com/user/FunkyBeccaBecca" target="_blank">FunkyBeccaBecca</a> re-edits the movie trailer re-imagining it in a more appropriate genre, horror. She adds a new soundtrack and with it re-frames Richard Gere&#8217;s character transforming him from &#8220;wealthy savor&#8221; to violent controlling predator.</p>
<p><a href="http://www.politicalremixvideo.com/2009/10/26/pretty-women-as-a-horror-film/"><em>Click here to view the embedded video.</em></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.politicalremixvideo.com/2009/10/26/pretty-women-as-a-horror-film/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>
