Can a political remix video help effect actual change in the world? YES!

Unilever’s personal care brand Dove is the again target, this time being called out by GreenPeace for the corporation’s role as the biggest single buyer of palm oil in the world, and thus, a major contributor to the destruction of rainforests because of massive palm oil plantations.

Greenpeace spoofed Dove’s Onslaught ad with great success: thanks to the public support of the campaign and the remix (which received more views on YouTube than the original ad with over a million) Unilever agreed to an “immediate moratorium on deforestation for palm oil plantations”. They also agreed to help clean up the industry by contacting the other major companies calling on them to support the moratorium. Companies like Cargill & General Mills though have still not gotten on board.

The remix did have a budget and does not actually re-edit any of the footage from the Unilever ad but it does re-create it almost shot for shot. The Greenpeace version even re-writes the lyrics for the song LA Breeze by Simian which Dove used as their soundtrack. The new updated song titled “There They Go” (referring to trees) was made specifically for this video by the Czech band Ohm Square.

Thanks to the staggering public support for our international Dove campaign in April 2008, Unilever has now agreed to play their part in saving the Paradise Forests of South East Asia. As the biggest single buyer of palm oil in the world, Unilever has a special responsibility to help clean up the industry that’s behind so much forest destruction. – GreenPeace

Category: tv commercial
Topic Tags: advertising, corporations, ecology, environment, forests, greenpeace, identity correction, television, unilever

An internet meme has been building around the blockbuster movie Avatar, starting with the countless reviews and critics pointing out the striking plot similarities to Disney’s 1998 animated feature Pocahontas. By now there are literally dozens of re-cut trailers online making the comparison but beyond just pointing out the parallels, these mashups also demonstrate how prevalent the racist “Mighty Whitey” trope really is in Hollywood.

First up is Randy Szuch’s version which takes the audio from the official Avatar trailer and replaces the visuals with footage from Disney’s Pocahontas, amazing it works perfectly.

Next we have Dan Oles’s take which does the opposite and uses the audio from the Pocahontas trailer juxtaposed with footage from Avatar.

Those are two of our favorites but you can also check out many similar trailer mashup on youtube (and another one) as well as a Disney song version and a side by side comparison. There is even a Dances with Wolves mashup. And let’s not forget the inspired revised summery of Pocahontas with the names and locations crossed out and replaced with those from Avatar by Matt Batemen posted shortly after James Cameron’s film was released.

UPDATE: Josh commented and brought to our attention a remix that combines the Avatar trailer and footage from the animated film Ferngully: The Last Rainforest. There are dozens more on youtube mashing these two films together.

If you know of other Avatar mashups please post them in the comments.

Category: movie trailer
Topic Tags: disney, environment, hollywood, race, violence

Our favorite political pranksters The Yes Men have spoofed the World Economic Forum in Davos, Switzerland with an official looking imaginary website. As part of the project they have also created these fantastic re-dubbed video interviews with global economic, government and corporate leaders where each appear to speak in brutally honest ways about real problems and solutions. The remix video of Archer Daniels Midland Company (ADM) CEO Patricia Woertz apparently did not sit well with the agro-business giant  because they quickly filed a takedown notice to have it removed from Youtube. Luckily for us the video is still live on vimeo.

ADM CEO Patricia Woertz (1:10)
http://www.vimeo.com/9011666

Klaus Schwab (1:03)
http://www.vimeo.com/9008921

Queen Elizabeth II of England (0:52)
http://www.vimeo.com/9008826

Former U.S. President Bill Clinton (0:53)
http://www.vimeo.com/9008981

See more re-dubbed videos on the Yes Men’s parallel WEF site.

Category: news segment
Topic Tags: capitalism, corporations, economics, environment, government, identity correction

I recently helped the Rainforest Action Network (RAN) re-dub Royal Bank of Canada’s new Olympic Flame Trail commercial. The new and improved voiceover better represents the bank’s dirty investments: since 2007, RBC has given about $17 billion dollars in loans to companies operating in the Alberta tar sands – more than any other bank. Not only is it one of the most environmentally destructive energy projects on the planet but expansion of the tar sands is trampling the rights of Indigenous peoples, destroying North American water systems and significantly increasing Canada’s carbon emissions.

Category: tv commercial
Topic Tags: advertising, banks, corporations, energy, environment, identity correction, oil

Desiree D’Alessandro examines the commodification of natural resources in this remix, addressing the imminent crisis of the worldwide water shortage. Her source footage, which includes tv commercials, new segments and documentary footage, has become a major point of contention with her university, the University of California Santa Barbara. (More on this below)

UCSB declared D’Alessandro’s endeavors in acquiring and utilizing copyrighted source materials for creating remixes an “offense” as it violates the university’s Terms of Services. In order ‘to protect itself and its students’, UCSB considers any sharing of copyrighted material (music, movies, software and books included) a DMCA violation, even if, as in this case, the result is a fair use. The university also added that

appeals leads to serious legal procedures (in the past four years, no one at UCSB has ever filed ‘counter-notice’, the procedure with which people can appeal with a fair-use claim.)

The trend of policing university networks for DMCA violations is worrisome, as it usually urges the school to locate and save all student information related to the case. Thankfully, the University of Wisconsin, MIT and Boston College have refused to turn over student information and be a middle-man for groups like the RIAA who continue to endorse such network management policies.

From this debacle has come new work: D’Alessandro created a short remix that mashes screen shots of UCSB’s DMCA internet ban and scenes from the movie Step Brothers. She says,

Regardless of this incident, I am certain the Political Remix Video genre is moving toward a direction of net-neutrality, open-source access, and the deterioration of copyright restrictions.

Category: short film
Topic Tags: activism, consumerism, environment, News

This remix is somewhat unique because it comes to us from a non-profit organization rather than from an individual artist. The speeches, press conferences, news clips and ads of US political figures, both left and right, are edited to make an official event trailer for Power Shift 09 and their lobby day on March 2nd. The video also represents an example of how political remix video is being used to harness real, on-the-ground grassroots action for policy change. It’s exciting to see organizations using appropriated footage in their campaign videos. It wasn’t too long ago when the fear of using such copyrighted material kept most non-profits from making interesting remixed media. Hopefully the fair-use trend will continue and encourage others to transform corporate media into tools of social change.

The Power Shift 09 website says they “will bring 10,000 young people to Washington to hold our elected officials accountable for rebuilding our economy and reclaiming our future through bold climate and clean energy policy”. The organization advocates for green jobs and investments in solar and wind energy rather than the polluting and dangerous options of oil, coal or nuclear. The event is happening from FEB 27th to MAR 2nd. You can also see their other event promos on the Power Shift youtube channel and regester for the event here. I might just have to find my way to DC myself for this one!

Category: political speech
Topic Tags: activism, al gore, energy, environment, government, mccain, obama, ralph nader, schwarzenegger

FEB/13/09 – Another fair-use remix bites the dust…This one removed from YouTube due to a “third party copyright claim”. This video was purged even though its clearly a transformative work that comments on and is critial of the original media. We at PRV encourage anyone that has had their fair-use content removed from a video sharing site to exersie their rights and distubte the takedown.

A pop-up climate analysis for Rihanna’s music video “Shut Up and Drive” re-worked by the folks at brighterplanet.com. An effective and easy-to-make remix style created by overlaying graphic/text bubbles on top of mainstream media – very much like VH1’s popular Pop-Up Video TV show. This remix style is entirely additive (similar to the remix-subtitled works out there) and has great potential for critiquing mainstream media. It would have been nice to see this particular remix go beyond fuel efficiency to critique western car culture as a whole though.

Category: additive text
Topic Tags: cars, environment, global warming, REMOVED