All the Identity Correction videos posted below are remixing Dow Chemical’s recent series of TV ads and playing on the company’s rather twisted and ironic tag line “The Human Element”. Like many other corporations involved in ecological destruction and human rights abuses, Dow is currently running a multimillion dollar PR campaign trying desperately to re-brand itself as a responsible, social conscience and above all human company. The remixes take that propaganda campaign and deconstruct the message than (re)construct it in order to expose some of the nasty truths behind the chemical company. From their refusal to pay reparations or clean up the Bhopal disaster to their supplying of the US Military with Napalm to the catastrophic effects of Agent Orange on both people and the environment of Vietnam.

by youtube user forbhopal.

by youtube user jpgsg9

by youtube user lamesbond.

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Category: tv commercial
Topic Tags: advertising, corporations, dow chemical, identity correction, rights