Posted by Jonathan o n February 19th, 2010
Although this spoof video by MacKenzie Fegan does not actually remix footage or audio from the now infamous Man’s Last Stand: Dodge Charger TV commercial it does remix the ad’s concept, pacing and message. This year’s Superbowl had more than its fair share of sexist and misogynistic commercials so it’s refreshing to see people on youtube directly talking back on the issue. It’s especially exciting to see people using the television ad form and structure to make their commentary.
If anyone is somehow still in denial and doubts that misogyny and sexism are still a problem in society – all you have to do is take a look at the YouTube comments on Woman’s Last Stand to see really stunning levels of hate directed at women.
And just in case you did not already have to suffer through the original Dodge ad during the big game or on YouTube’s AdBlitz competition, here it is…
Category: tv commercial
Topic Tags: advertising, cars, corporations, gender, sexism, superbowl, television
Posted by Jonathan o n February 11th, 2009
This remix, by a group calling themselves “Paul Harvey Oswald”, combines a significant amount of appropriated source material. In addition to news segments, sports footage, commercials, television clips, and additional text, this remix relies heavily on the strategic placement of repetitive sound bites.The result is a blunt critique of American consumerism, mass media and car culture.
Category: short film
Topic Tags: advertising, cars, consumerism, corporations, military, war
Posted by Jonathan o n October 31st, 2008
FEB/13/09 – Another fair-use remix bites the dust…This one removed from YouTube due to a “third party copyright claim”. This video was purged even though its clearly a transformative work that comments on and is critial of the original media. We at PRV encourage anyone that has had their fair-use content removed from a video sharing site to exersie their rights and distubte the takedown.
A pop-up climate analysis for Rihanna’s music video “Shut Up and Drive” re-worked by the folks at brighterplanet.com. An effective and easy-to-make remix style created by overlaying graphic/text bubbles on top of mainstream media – very much like VH1’s popular Pop-Up Video TV show. This remix style is entirely additive (similar to the remix-subtitled works out there) and has great potential for critiquing mainstream media. It would have been nice to see this particular remix go beyond fuel efficiency to critique western car culture as a whole though.
Category: additive text
Topic Tags: cars, environment, global warming, REMOVED
Posted by Jonathan o n August 10th, 2007
Recently General Motors foolishly invited the public to create their own commercials for the 2007 Chevy Tahoe on its website. Users could select from a limited amount of rather ridiculous company stock footage clips, cheesy music and use a video text generation tool to compile their own tribute to the SUV. Not surprisingly GM also sought to limit distribution of the new ads to its tightly controlled website. Despite their efforts though some of the more mischievous creations have somehow found their way to youtube and other video sites. Because of the limited source material each primarily uses text to parody the brand with biting political and environmental messages. A classic bit of identity correction.
These are just a few of the literally dozens of anti-Tahoe ads all over the net, thanks to, well…Chevy.
Also check out this nightline report about the unwelcome remixes:
http://www.youtube.com/watch?v=O59clqhoszc
####
Category: tv commercial
Topic Tags: cars, environment, identity correction