Tag Archives: advertising

Corporate Advertising Wants Your Soul

By jonathan | Published: February 28, 2012

In this remix, reminiscent of some older EBN videos, MrMondialisation borrows fragments from hundreds of corporate TV commercials to illustrate the song “We want your soul” by English DJ Adam Freeland. It’s noteworthy that MrMondialisation also manages to avoid the “blame the people” trope (which some political mashup artists fall into) by having the perspective of the remix be that of a manipulative corporate propaganda machine repeating the montra [...]

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Levi’s: Go Forth and Revolt?

By jonathan | Published: October 5, 2011

Here is a remixed ad-jamming response to Levi’s recent Go Forth “revolution chic” advertizing campaign. The mashup adds a new layer of text to re-re-contextualize the commercial’s message turning it (back) into a rallying cry for youth revolt. I say “turning it back” because the Levi’s ad, called Levi’s Legacy shamelessly co-opts Charles Bukowski’s anti-establishment [...]

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General Motors: We All Fall Down Remixed

By elisa | Published: March 21, 2011

General Motors has been a good friend to remixers over the years. Remember their 2006 Chevy Tahoe campaign contest encouraging consumers to generate ad content for its SUV? GM provided the video clips, sound track and even an in-browser editing function to create additive text. Using the tools at hand, creators flooded the internet with [...]

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A Brief History of Product Placement in the Movies

By anita | Published: March 14, 2011

Most of us might remember the iconic moment in Steven Spielberg’s movie ET when the lovable alien first tried Reese’s Pieces but did you know Hershey’s paid a million dollars to have that written into the movie’s script? And what about all those other pesky way-too-obvious product placements we see in nearly every Hollywood blockbuster [...]

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Reasons to Remix Chevron’s New TV Commericals

By ikat381 | Published: November 22, 2010

The discussion below borrows its theoretical framework from Naomi Klein’s seminal text, No Logo. Last month, the Yes Men and RAN preemptively hijacked Chevron’s greenwashed “We Agree” campaign, which Elisa’s last post detailed. In her post she mentions that part of the project involves a video remix competition for the best jammed Chevron TV ad. [...]

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BP Remix Video Roundup

By jonathan | Published: June 22, 2010

The internets have been busy over the past couple months creatively re-branding and correcting the corporate identity of the company formally known at British Petroleum. We have seen some hilarious logo re-design, mock print ads and of course the ever entertaining BPGlobalPR spoof Twitter feed. Not to be outdone online video remix has also played a [...]

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The Reel Grrls Remix Gendered Toy Ads

By jonathan | Published: March 21, 2010

Over the past few years I have been developing a series of fun workshops that use simple video remixing projects as an engaging way to teach critical media literacy to youth. Back in December I taught one of these workshops with the Reel Grrls – a Seattle based non-profit that aims to empower girls to [...]

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Dove Onslaught(er)

By jonathan | Published: March 10, 2010

Can a political remix video help effect actual change in the world? YES! Unilever’s personal care brand Dove is the again target, this time being called out by GreenPeace for the corporation’s role as the biggest single buyer of palm oil in the world, and thus, a major contributor to the destruction of rainforests because [...]

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A Message From Unilever

By jonathan | Published: March 6, 2010

Over the past two years the Unilever corporation has been one of the favorite targets for parody videos online. This is primarily do to the fact that the multinational company makes both Dove and Axe, two brands that present diametrically opposing values and views of women. In 2004, Unilever launched their Dove Campaign for Real [...]

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RBC Olympics Flame Trail Ad Re-dubbed

By jonathan | Published: February 24, 2010

I recently helped the Rainforest Action Network (RAN) re-dub Royal Bank of Canada’s new Olympic Flame Trail commercial. The new and improved voiceover better represents the bank’s dirty investments: since 2007, RBC has given about $17 billion dollars in loans to companies operating in the Alberta tar sands – more than any other bank. Not [...]

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