An internet meme has been building around the blockbuster movie Avatar, starting with the countless reviews and critics pointing out the striking plot similarities to Disney’s 1998 animated feature Pocahontas. By now there are literally dozens of re-cut trailers online making the comparison but beyond just pointing out the parallels, these mashups also demonstrate how prevalent the racist “Mighty Whitey” trope really is in Hollywood.

First up is Randy Szuch’s version which takes the audio from the official Avatar trailer and replaces the visuals with footage from Disney’s Pocahontas, amazing it works perfectly.

Next we have Dan Oles’s take which does the opposite and uses the audio from the Pocahontas trailer juxtaposed with footage from Avatar.

Those are two of our favorites but you can also check out many similar trailer mashup on youtube (and another one) as well as a Disney song version and a side by side comparison. There is even a Dances with Wolves mashup. And let’s not forget the inspired revised summery of Pocahontas with the names and locations crossed out and replaced with those from Avatar by Matt Batemen posted shortly after James Cameron’s film was released.

UPDATE: Josh commented and brought to our attention a remix that combines the Avatar trailer and footage from the animated film Ferngully: The Last Rainforest. There are dozens more on youtube mashing these two films together.

If you know of other Avatar mashups please post them in the comments.

Category: movie trailer
Topic Tags: disney, environment, hollywood, race, violence

Our favorite political pranksters The Yes Men have spoofed the World Economic Forum in Davos, Switzerland with an official looking imaginary website. As part of the project they have also created these fantastic re-dubbed video interviews with global economic, government and corporate leaders where each appear to speak in brutally honest ways about real problems and solutions. The remix video of Archer Daniels Midland Company (ADM) CEO Patricia Woertz apparently did not sit well with the agro-business giant  because they quickly filed a takedown notice to have it removed from Youtube. Luckily for us the video is still live on vimeo.

ADM CEO Patricia Woertz (1:10)
http://www.vimeo.com/9011666

Klaus Schwab (1:03)
http://www.vimeo.com/9008921

Queen Elizabeth II of England (0:52)
http://www.vimeo.com/9008826

Former U.S. President Bill Clinton (0:53)
http://www.vimeo.com/9008981

See more re-dubbed videos on the Yes Men’s parallel WEF site.

Category: news segment
Topic Tags: capitalism, corporations, economics, environment, government, identity correction

I recently helped the Rainforest Action Network (RAN) re-dub Royal Bank of Canada’s new Olympic Flame Trail commercial. The new and improved voiceover better represents the bank’s dirty investments: since 2007, RBC has given about $17 billion dollars in loans to companies operating in the Alberta tar sands – more than any other bank. Not only is it one of the most environmentally destructive energy projects on the planet but expansion of the tar sands is trampling the rights of Indigenous peoples, destroying North American water systems and significantly increasing Canada’s carbon emissions.

Category: tv commercial
Topic Tags: advertising, banks, corporations, energy, environment, identity correction, oil

Eugene Jarecki, a documentary filmmaker who’s work includes the 2005 documentary Why We Fight, created this remix after making the connection between the current big bank bailout that fostered record profits and the story in the classic Frank Capra film It’s a Wonderful Life. In the film, community banker George Bailey helps the people of Bedford Falls escape a predatory banker Mr. Potter. With support from top financial analysts and the Huffington Post, the idea grew into this project: Move Your Money.

If enough people who have money in one of the Big Six banks  (JP Morgan/Chase, Citibank, Bank of America, Wells Fargo, Goldman Sachs and Morgan Stanley) move it into smaller, more local, more traditional community banks, then collectively we, the people, will have taken a big step toward re-rigging the financial system so it becomes again the productive, stable engine for growth it’s meant to be. — Move Your Money Campaign

Category: short film
Topic Tags: activism, banks, bush, capitalism, corporations, economics, identity correction, obama

Although this spoof video by MacKenzie Fegan does not actually remix footage or audio from the now infamous Man’s Last Stand: Dodge Charger TV commercial it does remix the ad’s concept, pacing and message. This year’s Superbowl had more than its fair share of sexist and misogynistic commercials so it’s refreshing to see people on youtube directly talking back on the issue. It’s especially exciting to see people using the television ad form and structure to make their commentary.

If anyone is somehow still in denial and doubts that misogyny and sexism are still a problem in society – all you have to do is take a look at the YouTube comments on Woman’s Last Stand to see really stunning levels of hate directed at women.

And just in case you did not already have to suffer through the original Dodge ad during the big game or on YouTube’s AdBlitz competition, here it is…

Category: tv commercial
Topic Tags: advertising, cars, corporations, gender, sexism, superbowl, television

Here it is, plain and simple: every violent moment from the 2010 Super Bowl commercial bonanza mashed together by Whirled. During the recent Super Bowl, amid the anti-choice controversy, CBS ran hundreds of ads, many of which we see after watching this remix, rely on physical violence to communication their message.

Now, compared to the guns, blood and guts we’ve become accustomed to in Hollywood movies, this may seem like light-hearted slapstick but this remix highlights the fact that violence has been so normalized in mass media to the point where we often don’t even notice it. After experiencing all the clips of hitting, punching and tackling put back-to-back it becomes clear that violence on TV is the preferred form of humor, communication, entertainment, plot device and conflict resolution.

UPDATE Feb/18/10: Today the Media Education Foundation (MEF) posted clips from their documentary entitled “The Mean World Syndrome” about media violence & the cultivation of fear. In this clip from the film Dr. George Gerbner explains how Hollywood writers are pressured into creating violent stories.

They have global marketing formulas that are imposed on the creative people in Hollywood and I’m in touch with them and they hate it, they say ‘don’t talk to me about censorship from Washington, I never heard about that, I get censorship everyday. I am told put in more action, cut out complicated solutions, apply this formula because it travels well in the global market.’ These are formulas that need no translation and essentially image driven and speak action in any language and of course the leading element of that formula is violence.

Category: montage
Topic Tags: advertising, commercial, gender, identity correction, television, violence

Desiree D’Alessandro examines the commodification of natural resources in this remix, addressing the imminent crisis of the worldwide water shortage. Her source footage, which includes tv commercials, new segments and documentary footage, has become a major point of contention with her university, the University of California Santa Barbara. (More on this below)

UCSB declared D’Alessandro’s endeavors in acquiring and utilizing copyrighted source materials for creating remixes an “offense” as it violates the university’s Terms of Services. In order ‘to protect itself and its students’, UCSB considers any sharing of copyrighted material (music, movies, software and books included) a DMCA violation, even if, as in this case, the result is a fair use. The university also added that

appeals leads to serious legal procedures (in the past four years, no one at UCSB has ever filed ‘counter-notice’, the procedure with which people can appeal with a fair-use claim.)

The trend of policing university networks for DMCA violations is worrisome, as it usually urges the school to locate and save all student information related to the case. Thankfully, the University of Wisconsin, MIT and Boston College have refused to turn over student information and be a middle-man for groups like the RIAA who continue to endorse such network management policies.

From this debacle has come new work: D’Alessandro created a short remix that mashes screen shots of UCSB’s DMCA internet ban and scenes from the movie Step Brothers. She says,

Regardless of this incident, I am certain the Political Remix Video genre is moving toward a direction of net-neutrality, open-source access, and the deterioration of copyright restrictions.

Category: short film
Topic Tags: activism, consumerism, environment, News