This remix by Angelisa Candler re-combines selected clips from the TLC show “Toddlers and Tiaras” to shift the focus away from the children and onto their parents. By completely removing footage of the toddlers, Candler presents us with a re-imagined reality show called ”Moms and Tiaras” that is critical of the questionable and sometimes deeply troubling behavior of the adults behind prepubescent beauty pageant contestants.
Here is a remixed ad-jamming response to Levi’s recent Go Forth “revolution chic” advertizing campaign. The mashup adds a new layer of text to re-re-contextualize the commercial’s message turning it (back) into a rallying cry for youth revolt. I say “turning it back” because the Levi’s ad, called Levi’s Legacy shamelessly co-opts Charles Bukowski’s anti-establishment [...]
This Video Pancakes remix of Julie, the world’s first talking doll, is a biting and humorous critique of social constructs and gendered TV ads. The original toy ad aired in 1987 and was remixed in May 2011 with dialog from the 1966 film Who’s Afraid of Virginia Wolf?. The movie (and original play on which [...]
In honor of the ever worsening economic crisis in the United States I thought I’d post this College Humor remix of the SuperBowl XLII E-trade investor baby commercial overdubbed with a new identity correcting voice. This time America’s favorite stock trading infant looses his entire life savings by investing in credit default swaps. Too bad [...]
General Motors has been a good friend to remixers over the years. Remember their 2006 Chevy Tahoe campaign contest encouraging consumers to generate ad content for its SUV? GM provided the video clips, sound track and even an in-browser editing function to create additive text. Using the tools at hand, creators flooded the internet with [...]
Chevron recently released their new “We Agree” ad campaign. The TV and print ads equate the concerns of ‘real people’ to those of the multinational oil corporation, illustrating their solidarity with costumers’ and our interests in stopping environmental degradation often caused by the industry. More over, the “supermajor” oil company channeled the wheat-paste, street-artist look [...]
Over the past few years I have been developing a series of fun workshops that use simple video remixing projects as an engaging way to teach critical media literacy to youth. Back in December I taught one of these workshops with the Reel Grrls – a Seattle based non-profit that aims to empower girls to [...]
Can a political remix video help effect actual change in the world? YES! Unilever’s personal care brand Dove is the again target, this time being called out by GreenPeace for the corporation’s role as the biggest single buyer of palm oil in the world, and thus, a major contributor to the destruction of rainforests because [...]
Over the past two years the Unilever corporation has been one of the favorite targets for parody videos online. This is primarily do to the fact that the multinational company makes both Dove and Axe, two brands that present diametrically opposing values and views of women. In 2004, Unilever launched their Dove Campaign for Real [...]
I recently helped the Rainforest Action Network (RAN) re-dub Royal Bank of Canada’s new Olympic Flame Trail commercial. The new and improved voiceover better represents the bank’s dirty investments: since 2007, RBC has given about $17 billion dollars in loans to companies operating in the Alberta tar sands – more than any other bank. Not [...]