BP Remix Video Roundup
The internets have been busy over the past couple months creatively re-branding and correcting the corporate identity of the company formally known at British Petroleum. We have seen some hilarious logo re-design, mock print ads and of course the ever entertaining BPGlobalPR spoof Twitter feed. Not to be outdone online video remix has also played a part in the raging Internet vs. BP brand battle. So we here at PRV have collected a handful of our favorites.
The first of several more honest re-cut versions of the now infamous “Message From Tony Hayward” PR propaganda commercial that BP is trying to infect the internet with by buying up all the search terms relating to the disaster. Listen carefully to the audio editing in the remix below which transforms Tony’s words into something perhaps a little closer to the truth.
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Last week, BP CEO Tony Hayward went before Congress in round one of the oil company’s Congressional hearings. As if the 60 day oil geyser hemorrhaging into the Gulf and the lack of solutions for stopping it weren’t enough, Hayward adds insult to injury by simply re-using his own words that “A Message from Tony Hayward” ad as his opening statement to the House.
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One more remix of “A Message from Tony Hayward” ad – this time with a new overdub of Hayward’s “last words” includes a call to action to revoke BP’s Corporate Charter which you can do here.
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BP’s massive $200 million rebranding campaign handled by Ogilvy & Mather in July 2000 won the PRWeek’s 2001 “Campaign of the Year” award for re-imaging the brand’s identity to communicate that “BP can be a friend — listening to consumers, speaking in a human voice“. Here, the BP campaign is accurately adjusted to illustrate a more fitting identity correction.
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An emotion-filled anecdote created by editing Hayward quotes with the song, “End of the World” by Skeeter Davis for the organization NRDC.
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News footage and photographs are combined with Disney’s animated feature The Little Mermaid to provide a new meaning to the hit song Under the Sea.
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In “A Whole Day Of Tony Hayward’s Obfuscating In Four Minute”, Ben Craw of the Huffington Post, illustrates how Hayward refuses to answer question and gives intentionally ambiguous responses to House Energy & Commerce Subcommittee on Oversight and Investigations. Because it seems that’s the real role of a leader at BP.
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Have you seen other BP remix videos online? If so please post links in the comments!
Category: news segment
