What’s the most popular piece of footage to remix on the planet? Well it’s hard to say exactly. In the United States, the German film “Der Untergang” (the source for the infamous Hitler Downfall Parody videos) is a major contender but in Asia, there’s no doubt that the Chinese Red Army Choir wins. Take a look at the original footage of the choir playing the Long March Song Cycle (长征组歌) filmed in 1976.

The Red Army sync version of Michael Jackson’s hit “Beat It” is definitely the most popular with well over 10 million views on ToDou.com alone. (If videos don’t load re-fresh the page).

Beat It – The Red Army Version

Although a handful of ripped copies of the Red Army’s Beat It have made their way onto western sites like YouTube in recent weeks, the vast majority live on the Chinese site Tudou (土豆网) (which translated literally means “Potato Net”). It’s without a doubt one of the largest video sharing sites in the world – claiming to be about five time bigger than YouTube.

A quick search on ToDou.com for “Red Army Edition” (红军版) returns hundreds of remixes including this extensive playlist. Beyond Michael Jackson hits you can also see the Red Army Choir doing their rendition of Justin Bieber, Katy Perry, Usher as well as classic songs like American Idiot, We Will Rock You and Never Gonna Give You Up – all in varying remix quality. A few of our favorite “Red Army Versions” are posted below. (They may take some time to load but are worth it).

As for the deeper cultural meaning – perhaps these remixes serve as a commentary on Chinese government authoritarianism or on the virus-like nature of American corporate pop culture. Maybe they are just making fun of old Communist Party propaganda or perhaps it’s all of the above. Not being versed in Simplified Chinese, it’s hard to tell what the true intentions are, but the Red Army might very well be the most remixed video on the planet. Mao Zedong is undoubtedly spinning in his grave (perhaps even in sync to the music).

Poker Face (Lady Gaga)

Teenage Mutant Ninja Turtles (Theme song)

Wavin’ Flag (Coca-Cola World Cup celebration mix)

Prague Square (布拉格廣場) by Taiwan stars Jay Chou & Jolin Tsai

Category: music video
Topic Tags: china, copyright, corporations, fair use, pop culture, pop music

We at PRV like to think of “political remix” in the widest possible terms to encompass social, economic and cultural issues along side more traditional big “P” political issues like government and war. So what could be more culturally subversive in our current American socio-political climate than a beloved Muppet singing and dancing to a Lollywood song? (Lollywood is Pakistan’s answer to Bollywood.) The western mass media launches into almost daily triads against Pakistan and continuously demonizes the peoples, religious and cultures of that country. Through clever re-editing, Grover now gives us a glimpse into Pakistan’s diverse cultural ecosystem, presenting a message of tolerance and understanding which is strikingly similar to the lessons and values taught on Sesame Street in the United States.

The song is “The Sound of Wonder” (Dama Dam Mast Qalandar) sung by Ashraf, M. featuring Ahmed Rushdi. Here is the original song from the movie “Dekha Jaye Ga” circa 1970s Lollywood.

Category: music video
Topic Tags: culture, Lollywood, massmedia, middle east, muppets, pakistan, peace, television

The internets have been busy over the past couple months creatively re-branding and correcting the corporate identity of the company formally known at British Petroleum. We have seen some hilarious logo re-design, mock print ads and of course the ever entertaining BPGlobalPR spoof Twitter feed. Not to be outdone online video remix has also played a part in the raging Internet vs. BP brand battle. So we here at PRV have collected a handful of our favorites.

The first of several more honest re-cut versions of the now infamous “Message From Tony Hayward” PR propaganda commercial that BP is trying to infect the internet with by buying up all the search terms relating to the disaster. Listen carefully to the audio editing in the remix below which transforms Tony’s words into something perhaps a little closer to the truth.

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Last week, BP CEO Tony Hayward went before Congress in round one of the oil company’s Congressional hearings. As if the 60 day oil geyser hemorrhaging into the Gulf and the lack of solutions for stopping it weren’t enough, Hayward adds insult to injury by simply re-using his own words that “A Message from Tony Hayward” ad as his opening statement to the House.

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One more remix of “A Message from Tony Hayward” ad – this time with a new overdub of Hayward’s “last words” includes a call to action to revoke BP’s Corporate Charter which you can do here.

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BP’s massive $200 million rebranding campaign handled by Ogilvy & Mather in July 2000 won the PRWeek’s 2001 “Campaign of the Year” award for re-imaging the brand’s identity  to communicate that “BP can be a friend — listening to consumers, speaking in a human voice“. Here, the BP campaign is accurately adjusted to illustrate a more fitting identity correction.

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An emotion-filled anecdote created by editing Hayward quotes with the song, “End of the World” by Skeeter Davis for the organization NRDC.

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News footage and photographs are combined with Disney’s animated feature The Little Mermaid to provide a new meaning to the hit song Under the Sea.

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In “A Whole Day Of Tony Hayward’s Obfuscating In Four Minute”, Ben Craw of the Huffington Post, illustrates how Hayward refuses to answer question and gives intentionally ambiguous responses to House Energy & Commerce Subcommittee on Oversight and Investigations. Because it seems that’s the real role of a leader at BP.

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Have you seen other BP remix videos online? If so please post links in the comments!

Category: news segment
Topic Tags: advertising, BP, corporations, energy, environment, identity correction, oil

It has been about 9 months since I first posted my Buffy vs Edward: Twilight Remixed video online and in that time it has been seen nearly 3 million times, been voluntarily translated into 30 languages, sparked discussion threads on countless website and it’s even being used as a teaching tool in classrooms across the country. Not bad for a pro-feminist mashup about vampires and gender roles!

So I’m excited to announce that Buffy vs Edward has been nominated for a 2010 Webby Award in the Best Remix/Mashup category! Hailed as the “Internet’s highest honor” by the New York Times, The Webby Awards is kinda like the Oscars for the internets.

The remix was created over a 6 month period by methodically re-editing and re-combining clips from the Twilight movie with scenes from 36 different television episodes of Buffy the Vampire Slayer. Below is the original video description:

In this re-imagined narrative, Edward Cullen from the Twilight Series meets Buffy the Vampire Slayer. It’s an example of transformative storytelling serving as a pro-feminist visual critique of Edward’s character and generally creepy behavior. Seen through Buffy’s eyes, some of the more sexist gender roles and patriarchal Hollywood themes embedded in the Twilight saga are exposed – in hilarious ways. Ultimately this remix is about more than a decisive showdown between the slayer and the sparkly vampire. It also doubles as a metaphor for the ongoing battle between two opposing visions of gender roles in the 21ist century.

Category: short film
Topic Tags: feminism, gender, hollywood, masculinity, sexism, television, violence

Over the past few years I have been developing a series of fun workshops that use simple video remixing projects as an engaging way to teach critical media literacy to youth. Back in December I taught one of these workshops with the Reel Grrls – a Seattle based non-profit that aims to empower girls to critique media images and to create their own films. As both a fun introduction to the remixing process and also as a form of creative media literacy I gave participants the assignment of switching the video and audio from Saturday morning cartoon toy commercials aimed specifically at boys with those aimed at girls. The resulting juxtapositions provided hilarious and insightful commentary on the way the advertising industry manipulates gender roles and helps develop gendered socialization in children.

Embedded above  are remixed ads by Reel Grrls Sahar & Diana – also make sure to check out Julia & Caitlin’s remix ads, Gwyn & Emma’s remix and Mari’s remix. I had a lot of fun teaching this workshop and was definitely inspired by the Reel Grrls media making talent, skill and creative energy.

Crossed posted at rebellliouspixels.com

Category: tv commercial
Topic Tags: advertising, consumerism, gender, kids, sexism, television, toys

Can a political remix video help effect actual change in the world? YES!

Unilever’s personal care brand Dove is the again target, this time being called out by GreenPeace for the corporation’s role as the biggest single buyer of palm oil in the world, and thus, a major contributor to the destruction of rainforests because of massive palm oil plantations.

Greenpeace spoofed Dove’s Onslaught ad with great success: thanks to the public support of the campaign and the remix (which received more views on YouTube than the original ad with over a million) Unilever agreed to an “immediate moratorium on deforestation for palm oil plantations”. They also agreed to help clean up the industry by contacting the other major companies calling on them to support the moratorium. Companies like Cargill & General Mills though have still not gotten on board.

The remix did have a budget and does not actually re-edit any of the footage from the Unilever ad but it does re-create it almost shot for shot. The Greenpeace version even re-writes the lyrics for the song LA Breeze by Simian which Dove used as their soundtrack. The new updated song titled “There They Go” (referring to trees) was made specifically for this video by the Czech band Ohm Square.

Thanks to the staggering public support for our international Dove campaign in April 2008, Unilever has now agreed to play their part in saving the Paradise Forests of South East Asia. As the biggest single buyer of palm oil in the world, Unilever has a special responsibility to help clean up the industry that’s behind so much forest destruction. – GreenPeace

Category: tv commercial
Topic Tags: advertising, corporations, ecology, environment, forests, greenpeace, identity correction, television, unilever

Over the past two years the Unilever corporation has been one of the favorite targets for parody videos online. This is primarily do to the fact that the multinational company makes both Dove and Axe, two brands that present diametrically opposing values and views of women.

In 2004, Unilever launched their Dove Campaign for Real Beauty, a marketing strategy wrapped in a feminist package. Their tag line: “challenging today’s stereotypical view of beauty“. The marketing tactic included the online video Onslaught, that warned consumers about the beauty industries negative effect on young girls.

Rye Clifton noticed that Unilever also makes Axe Body Spray, a product whose brand identity is steeped in misogynistic notions of masculinity. Interestingly enough, the spray is accompanied by a sexist advertising campaign featuring exactly the kind of depictions of women that the company is supposedly criticizing with its Dove brand. So Rye re-edited the Onslaught ad replacing all the images of women with footage from Axe tv commercials. The remix exposes the inconsistency and deep hypocrisy of Unilever’s corporate brand identity. Clearly the only value Unilever is really interested in is money – they will say anything to get you to buy their products. Clifton’s remix was even featured on CNN’s the Situation Room a couple years ago.

Below is the original Dove Onslaught ad for those that have not seen it.

Category: tv commercial
Topic Tags: advertising, corporations, gender, sexism, television