Recently General Motors foolishly invited the public to create their own commercials for the 2007 Chevy Tahoe on its website. Users could select from a limited amount of rather ridiculous company stock footage clips, cheesy music and use a video text generation tool to compile their own tribute to the SUV. Not surprisingly GM also sought to limit distribution of the new ads to its tightly controlled website. Despite their efforts though some of the more mischievous creations have somehow found their way to youtube and other video sites. Because of the limited source material each primarily uses text to parody the brand with biting political and environmental messages. A classic bit of identity correction.
These are just a few of the literally dozens of anti-Tahoe ads all over the net, thanks to, well…Chevy.
Also check out this nightline report about the unwelcome remixes: